Anthony Alborn
Who is
Anthony Alborn?

Services I Offer:


- Macro -
- Micro -
- Personal -

Online Personalised
Training Offer
Click here for details

-- SPECIAL -- Newspaper Managers read our presentation click here

Contact Anthony on
Mobile: 0433 132 172
or email by using the form here

"All Good Selling
Is Serving"

Services I Offer (Micro)
Online Personalised Training Offer

The Essential Two 90 Minute Building Block Session Topics For All Advertising Sales Staff:

  1. Welcome and Introduction - Objectives of Programme
  2. Information Exchange - Why Using Questions Is Vital To Success
  3. The Three Factors That Determine Our Lives
  4. The Importance of Attitude and Self Belief - The Three Things You Need To Believe In
  5. The Four Qualities Of A Star Performer - The Three Skill Areas You Need To Develop
  6. Three Laws To Measure Our Actions By
  7. The Only Three Ways For A Business To Sell
  8. The 'Iceberg' Principle and What It Means To A Business
  9. The Prospects Buying Cycle
  10. The Five Essentials Every Business Owner Needs To Know Before They Open Their Doors To Customers
  11. A Five Step Strategy Plan For Success In Running Your Business and Your Clients Business
  12. The Seven Major Buying Behaviour Motivators

60-90 Minute Sales Training Session Topics:

  1. The Three Reasons Why Newspapers Are Still So Powerful and Eight Benefits Of A Newspaper Ad
  2. Product Knowledge - What you need to know about your newspaper + Research - What you need to do before you call
  3. Six Vital Questions Every Salesperson Needs To Answer Before They Call On A Client
  4. The Reasons Prospects Buy Advertising (Their reasons) and What Advertising Will Do For A Business
  5. The Three Ways People Communicate Effectively and The Three Modalities Of Communication - How To Use This Knowledge To Help Your Presentation
  6. Setting Up For Success - The Nine Essential Items You Need - The Three Folders To Build Your Business On - Prospecting Your Way To Sales Success
  7. The Five Buying Steps A Customer Goes Through Before They Purchase Anything and How Advertising Needs To Link To This - Examples and Case Histories
  8. How To Open The Sale (Five Ways) and Using The Five Step Success Plan
  9. The Two Most Important Conditions Necessary For Advertising To Be Bought and Sold - Two Parts
  10. The Importance Of Questions - Key Questions To Ask - The Three Key Areas
  11. The Nine Easy Ways To Achieve Advertising Success By Finding The Links In Your Clients Business To Your Newspaper Readers
  12. The Seven Ways To Sell - What to do that works
  13. How To Write A Business Proposal From Beginning To End - What To Include
  14. How To Handle And Answer Objections (A 12 step plan to help you)
  15. 15 Ways To Gain Maximum Impact and Interaction With A Client - Vocabulary - The Right Words At The Right Time
  16. The Importance Of Buying Signals and How To Read Them For Sales Results
  17. How To Close The Sale - Five Easy Ways and How To Handle The Price Question Successfully
  18. The Importance Of Follow Up and Your Client Management Strategy Growth Plan
  19. How To Analyse Business Potential - 12 Key Factors - and How To Assess Call Frequency
  20. The Five Types Of Calls and The Three Types Of Clients You Will Have
  21. How To Increase Your Sales Results In The Field - A Vital Checklist
  22. 21 Time Management Tips For Advertising Sales Professionals
  23. Planned Advertising - How To Harness Your Advertisers Business Power and Produce Maximum Results - The Four Step Plan For Success
  24. Key Facts You Should Know About A Business and Advertisers Questions Answered
  25. The Only Four Ways To Increase Your Business Results and The Importance Of Good Customer Service
  26. Co-op Advertising - What It Is and How To Get It For Your Retailers - An 18 Step Plan

60-90 Minute Advertising Training Session Topics:

  1. The 'Box' Exercise - How To Draw Up Ads From Scratch
  2. How To Create Effective Advertising Layouts - What To Do - What Not To Do - An 11 Point Checklist For Success
  3. How To Write Powerful Headlines and Body Copy That Sells + How To Use Illustrations, Logos and White Space Effectively
  4. Summary Of Success Stories Using The Proven Principles
  5. How To Create An Advertising Campaign (The Five Key Ingredients)
  6. How To Increase The Response To Your Advertising - Six Factors That Produce Increased Results
  7. The 13 P's Of Modern Marketing and How a Business Can Use Each One For Success - Important Questions To Ask Before You Run Any Advertising
  8. Comparison Advertising - The Powerhouse Truth Of Before and After Advertising With Success Stories
  9. Case History Files Of Success Stories By Product Category