Services I Offer (Micro) - Advertising
As advertising is the essence of what the salesperson is selling, understanding how to create advertising that works is one of, if not, the most important part of the whole process - what follows is a selective summary of this area:
- The Only Three Ways For A Business To Make Sales
- The Iceberg Principle
- The 'Box' Exercise
- Five Key Strategies For Advertising Success, Marketing & Sales Success
- What B.R.W. Means To Your Business Today
- The Two Major Reasons People Buy
- Seven Key Buying Motivations
- Two Types of Advertising
- What The Research Proves On Effective Layouts
- Using The Right Sequence and Layout
- The Five Step Powerhouse Formula For Your Layout
- What C.F.C.'s Mean To Your Ads Success
- The Three Shapes For Ad Layouts
- The Five Basic Elements For Every Ad
- The Minimum Requirements Of A Selling Ad
- The Five Ways To Write Headlines
- The Two Essentials Of All Selling Body Copy
- The Three Ways To Use Illustrations
- How To Put Magic In Your Copy
- The 12 Most Powerful Words To Use
- How Important Is It To Include The Price?
- How To Close The Sale
- The Definition Of A Good Ad
- How To Create Positive Change
- The Purpose Of The Ad
- The Ultimate Ad Checklist
- The Six Ways To Increase Response Power To Your Ad
- The 13 P's Of Modern Advertising, Marketing & Selling
- Important Questions To Ask Before You Run Your Ad